About us

About Ambu

Ambu's company philosophy has always been the desire to make life easier for doctors and to find innovative products that can save lives. Innovation and entrepreneurship are key for Ambu. Always have been. Always will be.

Ambu 75 years – past, present and future

Ideas may be conceived in one person’s head, however, it takes a collaboration of minds to see them evolve into real products.

Since 1937, we have been leading the way in healthcare. We develop ideas whether they arrive through meticulous research or by a clever question asked by a customer. All that matters is that we transform ideas into efficient solutions that work to our customer’s advantage and improve patient safety.

We listen to your needs

Our desire to listen to the needs of healthcare professionals has been the driving force behind the development of the Ambu bag, the Blue Sensor® electrodes or the world’s first single-use videoscope, the aScope™.

Ambu devices are used every day to rescue, revive, diagnose, monitor or train. We are proud of this. But our products do nothing on their own. They are only useful in the skilled hands of doctors, nurses and paramedics around the world.

Next 75 years

Our customers tell us that they need reliable high-quality products ready for immediate use. They expect excellent service and on-time delivery. They need innovation to help improve patient outcomes and optimise efficiency. They want training and clinically meaningful evidence.

Above all, our customers want us to truly understand the challenges of their patient care and to collaborate on the development of future solutions.

We are determined to continue to develop best-in-class products and the services you expect for your work each and every day. We do it now and we will do so for many decades to come.

Fields of Excellence


With the innovative development of the first self-inflating resuscitator, the “Ambu bag” in 1956, Ambu forever changed the history of saving lives. Now more than half a century later we are still dedicated to the development of innovative products that help save lives and simplify workflow and the daily life of the anaesthetists to the benefit of the patients.

Within the field of anaesthesia Ambu offers a wide range of products from resuscitators, face masks and laryngeal masks to the highly innovative single use flexible intubation scope. Products that all have their own place in the difficult airway algorithm.

Emergency Care

We consistently focus on developing new devices to improve patient care and make the work of our customers easier. In the field of emergency care we offer a broad assortment of products, from resuscitators, suction pumps and CPR barriers to our well-known training manikins and immobilisation devices.

Patient Monitoring & Diagnostics

In 1971, a Danish engineer by the name of Jan Rasmussen recognized the need to obtain reliable traces from biosignals. Since then we have been leading the way in the design and development of high quality single-use electrodes for accurate diagnosis.

Ambu offers a complete range of electrodes for different applications to meet your needs.

Ambu's commitment to quality

Ambu products are designed and manufactured to comply with all relevant internationally recognised standards. Our entire organisation is committed to providing products that match the high expectations of users and patients, fully meet the requirements defined by standards and guidelines.

The Ambu quality management system operates under ongoing consideration for maintaining ISO 13485 quality management system certification, and is subject to regular inspections by the regulatory authorities in compliance with the international standard for medical device manufacturers.

Our commitment to quality includes an ongoing effort to improve on feedback, and forward product requests from our customers.